Category Archives: Digital Ministry

Effective Online Ministry Workshops/Course 2021

As the church begins to regather in person, it is vital that we don’t lose all the digital advancements we made while critically evaluating and reflecting on our digital ministry. Through a series of three workshops, we will seek to understand digital culture, evaluate what worked in the last year, and begin to design a long-term online ministry strategy for the future for either a fully digital ministry or a hybrid approach.

It will examine how the internet and social media is profoundly changing culture and explore how the Church can effectively engage this new medium for the advancement of God’s kingdom and mission.

Session #1 (Aug. 5) – Understanding Digital Culture (and how it is different than in-person): Bringing Theology and Media Ecology Together.

Session #2 (Aug. 12)– Learning about Evaluating the Nut and Bolts (Bits and Bytes) of Online Ministry: Especially Hybrid (Digital/in-Person) Ministry Strategies and Methodologies.

Session #3 (Aug. 19) – Designing a Long-term Implementable Online Ministry Strategy

The course is also available for credit at Ambrose University and Seminary.

For more information and to register:

Six Things to Change in Your Church Re-Entry Mindset

Dear Church Leader,

As your church prepares to exit lockdown and re-engage with in-person gatherings, it is vital to prepare for the coming months with the right mindset.  As you do, consider these six things:

The Slow Re-Entry

Be prepared for a trickle, not a downpour, of in-person attendance.  As restrictions lift, everyone will not come back at the same time or with the same expectations.  Some will come with enthusiasm, some with caution, and some with apprehension.  Understanding this reality is vital in protecting your heart from potential discouragement and disappointment.  Additionally, if we expect people to all come back right away, we will not be prepared to help those who will take time to feel comfortable and reengage with in-person gatherings or to minister to those who choose to engage exclusively online.

Therefore, adjust expectations and allow for people to engage at their own pace.  To aid in this, it might be helpful to heighten regular hygiene practices, remove any stigma for those who prefer to continue wearing a mask, and be sensitive to people’s personal space by keeping designated extra social-distance seating for those who would prefer it.

The Great Migration

One of the practical dynamics of a pandemic is that although people moved geographically, we didn’t see this manifest in the local church as most kept engaging digitally after they moved. Although a small percentage may decide to stay digitally connected with their previous church after they have moved away, most will begin looking for a new church home as restrictions ease.  This will have two effects. First, it can be discouraging for pastors who will be faced with what would have, typically, been a series of losses over eighteen months, condensed into a short few. Second, it calls on the church to prepare for an unusual influx of people in the coming weeks/months as those who have moved geographically to your area are looking for a new church home.

Thus, as you prepare to welcome your congregation back, put extra energy into your newcomer strategies and hospitality ministry.  Consider ways to let new people in your community know of your church as they begin to look for a new church home.  Be sure to do this physically (signs, postcards, etc.) as well as digitally (Google and Facebook Ads).  Above all, remember that digital is the new front door.  If you haven’t done so already, be sure your newcomer engagement strategy includes, and even focuses on, your digital platforms.  Keep your website, social media, and live streams up to date with excellence and authenticity as people will attend digitally before they attend physically. 

The New Hybrid Normal

It is also important to recognize that, like most things in society (movies, education, work, etc.), people will desire a hybrid (physical and digital) approach, embracing the benefits of both.  As a result, people will engage with church physically less often and when they do, they will be looking for personal relationships and physical community.  The shift away from large performance-centric gatherings will continue and the growth of artisanal community expressions (both digitally and in-person) will continue to emerge and grow in dominance.

Thus, as you regather physically, pour increasing energy into community and relationships.  Additionally, don’t ignore digital and the unique gifts it offers your people to stay connected, foster community, and minister to people untethered by geographic restraints.

The Rebuild

As you look into the coming year, it is imperative that you begin to adopt a rebuilding mentality.  If you entered Covid with a mature church with great structure and momentum, it would be foolhardy to assume that mentality will work coming out of Covid.  As we exit Covid, your church will need to act more like a church plant than an established church.

Just as when a sports team enters a rebuilding year, you will need to adjust your mentality accordingly (change how you allocate resources, get back to the basics, simplify, adjust your expectations, focus on different priorities, etc.). Take time over the summer to review your ministry strategy and re-emerge focusing on the fundamentals that make your church unique.  If you don’t know what that is, this is a great time to discern it with your leadership team and relaunch into the Fall.  Don’t fall for the temptation to go back to what was.  Move forward engaging with a world that will look very different than it did a year, two, or five years ago.

The Great Divide

One of my brilliant colleagues made the apt observation that we will need to press into reconciliation in the coming year.  The world is increasingly divided, and the church is no expectation.  Your church cannot achieve its mission if it is divided, and Jesus wants us to show the world that we are His disciples by our love.  As a result, I believe this is our moment to be a shining city on a hill, glowing with the light of Jesus’ redemption and reconciliation.  God’s mission depends on it!

The Fall Out

As you enter this next year, I want to warn you.  It will be hard!  Not only will it be filled with rebuilding, but it will also be filled with broken and hurting people.  When disaster strikes it is not until after the devastation that people begin to deal with the internal pain and brokenness it created.  We would be naïve to assume that things will just spring back to life in people’s lives after the immediate effects of Covid are over.  People will be hurting emotionally, spiritually, and physically as we re-emerge from Covid.  Let us be prepared for the difficult times ahead by doing what we do best: pastoring, loving, and caring for people with the grace, hope, and love of Jesus.  Let us also be prepared that some of those hurting will be us.  Do not ignore your own brokenness as you care for others.

The Hope

Although our mindset needs to change as we engage in the coming months, the main things do not.  Jesus is still on His throne, and He is leading His Church.  Although the coming year will be filled with challenges, take heart.  Jesus is good, He has overcome, and He will lead us! 

As Jesus said, “In this world, you will have trouble. But take heart! I have overcome the world.” (John 16:33b, NIV) 

Digital (Online) Ministry Evaluation Guide

As Spring approaches and the 2020/21 ministry year comes to an end, it may be tempting to turn the page on this unique Covid ministry year and not look back.  Yet, in the midst of this unique year, there are countless important lessons to learn, new competencies to cultivate and fresh opportunities to explore. 

Whether the Fall of 2021 will be a post-Covid new normal or whether we will still be under increased restrictions (due to new variants or some unforeseen wrinkle in the vaccine distribution), it is vital to stop, take stock, give thanks and evaluate the past ministry year with both a wide and long lens into the future.

We need to look into the future with a wide lens. 

Digital ministry is not just about streaming your weekly in-person worship services!  Its implications are much wider and it’s potential much greater (especially for expressions of community and opportunities for outreach). Most churches moved online in the pandemic in a bit of an understandable panic and didn’t really consider the uniqueness of digital culture.  As a result, our methodologies and missiologies were not well-formed and effectiveness suffered.  As you begin planning forward, recognize the world has forever been reshaped (we took 10 years of inevitable change and crammed it into a year) and we need to adapt accordingly.  As you continue to serve your church and community, it is vital that you consider the “why” and the “how” of online ministry rather than simply adding a camera and live streaming your in-person ministry activity.

We need to look at the future with a long lens.

If digital ministry last year was largely motivated by a crisis, its future must be carefully considered for long-term impact and effective implementation.  We are in the midst of the digital revolution and although many things we did in-person are going to have an understandable resurgence, it will level out to a new hybrid-normal for most things in society.  In the same way that people will learn and work in more hybrid ways, they will also engage that way in church. Thus, it is vital to recognize that digital (online) ministry was not just a pandemic necessity but will become a long-term reality in part or in whole. 

Digital (Online) Ministry Evaluation

To aid in this evaluative process, I created the Digital (Online) Ministry Evaluation Guide to help you do just that.  It is designed to help you reflect on the effectiveness of your digital ministry, what you need to stop doing, what you need to keep doing and how to make what you continue to do more effective in the future.

Some of the content in the evaluation form is based on the content of my book “Digital Mission: A Practical Guide for Ministry Online” and the digitalmissioncourse.com.  Both of these resources will help you and your church, ministry or organization think and adapt to the digital future.

To facilitate your evaluation, use the free pdf download as a guide for individual reflection or for an upcoming staff meeting/retreat as a way to spark conversation and ignite change.  Don’t let this last year go by in vain but rather use it as a catalyst for ministry/mission advancement.

Download the FREE evaluation guide here:

Ministry in Digital Culture: This Time It’s Personal

Although Jaws IV is arguably the worst of the Jaws film franchise and worthy of our collective amnesia, its tagline has defied the fate of the film and remained in the cultural ether: “This Time It’s Personal.”  This memorable line has permeated culture more than the scent of chum in water during shark hunting season. 

This phrase also encapsulates the reality of digital technology and the times we are in.  We live in the digital age of personalization where everything we do is customized to us.  We have personalized home screens on our devices, personalized movie suggestions on Netflix, personalized stores on Amazon, personalized Apple/Spotify music channels and personalized newsfeeds.  All of which have algorithms that curate the content we consume.  Separate from the dangers of this (we’ll address them later), people increasingly expect a personalized experience in digital space.  Unlike mass media where things were necessarily impersonal and generic, digital culture is incredibly personal and specific.

The personal nature of digital technology is partially why although people want to participate in the content they consume, they also prefer to wait in digital anonymity deciding if/when to step into digital view.  Digital space is intimate space and deeply personal.  Stepping into view means not just stepping out of anonymity but into intimacy.  For example, when one comments on a video or live feed, it means linking their profile to their comment and exiting the comfort of (perceived) digital anonymity for the spotlight of digital intimacy.  This is why digital space also provides the user with the unique ability to decide when and how known they want to be.  This is a new [digital] cultural norm, and we need to recalibrate our means of engagement to adapt.

In digital culture, pastors and church leaders must provide increased space for people to feel comfortable online before an expectation of engagement.  The challenge is, we are accustomed to impersonal communication and engagement with people in public in-person space that operated under a different social contract and norm.  As a result, our in-person and mass media influenced strategies and methodologies were often depersonalized as a result.  However, digital is different.  It is highly personal and, by the very nature of digital, more intimate.

Therefore, as you consider your ministry, how can you make your preaching, communication, online interactions, etc. as personal as possible?  How can you allow a safe initial engagement online to build trust and allow people a safe way to engage?  How can your preaching become even more proprietary (personal) to your people?  In other words, how can you make it more specific to your congregation as opposed to the generic forms of communication of mass media?  How can your online communications and mailing lists be more personalized (MailChimp and others can do this)?  How can your church advertising become more targeted and personal to the people you are trying to reach (all digital advertising, unlike mass media advertising, is personalized and targeted)?  As we move increasingly into digital culture, we will need to make our ministries and communications more personal as we do.

As you explore this in your ministry, a warning.  As Marshall McLuhan argues in his book Four Laws of Media (Technology), all media (technology) when taken to its extreme reverses on itself.  This too is the danger of personalization.  Taken to the extreme, we become addicted to personalization and it can fester into hyper-individualism and selfishness. 

Unlike what online algorithms tell us, everything is not about us.  One of the inherent dangers with the personalization of information, news, movies, music, etc. is that we begin to lose the skill of empathy and listening to others in the process.  As you pursue increasing ways to personalize your ministry, be aware of this potential and protect against it.  Teach about empathy, avoid ministry silos that can be common, intentionally breach the generational divide, etc.

There is another famous line from the original Jaws that is apt in this discussion, “You’re going to need a bigger boat.” 

As we get a bigger boat online, may we be aware of our tendency to fill it with people just like us.  May we be reminded that love suffocates in sameness.  May we, in our desire for personalization, not lose sight of the mission that takes difference to accomplish.

The Digital Mission Course

I am very excited to announce the launch of The Digital Mission Course. It is a condensed and OnDemand version of the material I have taught in my seminars/workshops/classes. I designed it to be used by individuals or teams (ministry, staff, leadership, etc.). It includes four hours of OnDemand teaching, workbooks and resources. My heart is to equip the Church in this season and trust that God will use this material for building His Church in this new digital world.

For more information and to enroll, visit:
www.digitalmissioncourse.com

It is being offered for a limited time at a discounted rate. Don’t miss your opportunity to get the material and use it individually or as a team!

Please share this with your contacts, team or anyone who would find it helpful.