All posts by Bryce Ashlin-Mayo

Facing the Hard Truth with a Tenacious Hope

There is no doubt that 2020 was a difficult year.  It was difficult for many including those in pastoral leadership.  In fact, it was probably the most difficult year of your pastoral career (I know it was mine). 

As we enter 2021, there is an overall sense of optimism that we have turned the corner on 2020 and that things will be going back to “normal” soon.  I share that optimism, but I also want to offer a dose (maybe stronger than you would like) of realism.

I sense many of my pastoral colleagues have entered the New Year with a blinded optimism that with a New Year and a vaccine roll-out that things will be back to our 2019 normal soon.  As a result, there is a sense that if we can just hold on for a bit longer, we will survive, and things will get back to “normal.”  I fear this sentiment may be an easy pill to swallow, but it is more placebo than medicine. 

The Bad News

I think 2021 may be more difficult than 2020.  Although a new year brings optimism and vaccinations have started, we are still months and months away from getting to the other end of the virus.  We will soon enter the third wave, and just as the second wave was void of all the romanticism of the first wave (the romanticism of learning a new instrument, growing closer as a family, eating healthier, etc.), the third wave will be viewed and lived with disdain (people are not just tired but exhausted and exhausted people make bad decisions).  Conspiracies will grow in momentum (tired people want easy answers that affirm their desires).  Divisions will grow and rage will amplify (when people are exasperated, they cease to listen).  Brokenness will run rampant (marriages will fracture, addictions will rage, etc.).  Consequently, the pastoral leadership challenge will not be on the practical front (how to effectively do online ministry or in-person services with restrictions – although these are very important) but on the people front when our brokenness bleeds out. 

You may say, “that seems very pessimistic. The vaccines are out and within a few months we will all be vaccinated, and things will return to normal.”  I want to challenge that on two fronts.  First, the law of large numbers is real and the job of 50 million vaccinations in Canada is mammoth (75% of the population with two doses) it isn’t until the majority of people are vaccinated can we all stop wearing masks and social distancing.

For example, if you are in Alberta (with a population of 4.4 million), we need to get the vast majority of the population vaccinated (assuming they will want to which is a massive issue that is being fueled through fake news) to get to herd immunity, that means the government will need to give some 7 million shots (as it is a two-shot vaccine).  Take out a calculator and do some quick math.  For those who think we will back to normal by the Fall (September for example), this would mean that by July (it takes several weeks after the second dose for the vaccine to take effect), we would need to be vaccinating about 40,000 people/day beginning today.  Today (January 4, 2021) in Alberta they vaccinated between 3,000 and 4,000 people (The Alberta government doesn’t plan on vaccinating the general public until September 2021).  I am not trying to alarm you or disparage those in government or our health officials.  This is a moon landing type operation.  The speed of vaccinations is sure to accelerate but it is a massive task and one that will not be completed until close to the end of 2021 (at the earliest, assuming everything goes right, and people trust the science and take it).  I hope I am wrong, and it is earlier, but this is a time for practical realism.

Secondly, if we are assuming that right after we reach herd immunity and vaccinations are done people are going back to a 2019 version of normal, we are mistaken.  People will shop, watch movies, eat out, go to school, exercise, travel, and worship differently as a result of this.  These things were on a 10–20-year trajectory of change; the change was just condensed into a year (no wonder we are exhausted).  We need to acknowledge this and adapt.  We ignore it at our peril.

My point is, sadly, we are NOT almost done with COVID.  We are, if all goes very well, only halfway through this.  You may not want to hear this.  I know I don’t.  But it is the truth and good leaders lead from a posture of truth and reality in order to lead forward with clarity and vision.  To ignore the long-term nature of this is to ignore the health of your organization, team and personal well-being. 

Take time to process this (it is something to grieve and grief takes time), pray (trust in Jesus), strategize/plan, and move forward with faith and hope.  The reality is, this longer timeline with permanent implications will mean more change, longer rationing of resources, harder days ahead, more division and strife, etc.  But it will also mean that we will discover new ways of doing ministry, get to the core of some of our long-ignored problems, be more innovative, collaborate more often, and, most importantly, discover that Jesus is, has always been and will always be, enough.

The Good News, finally!

The good news is (there is good news!), we know what to do. We have an idea of what online ministry looks like now (if you are wrestling with this, I wrote Digital Mission to help), we know how to do in-person ministry relatively safely (we have established protocols and routines), and we have everything we need to not just survive but thrive as the Church (most importantly the Holy Spirit who has not been isolating).   Additionally, the virus is not as deadly as we once feared and with more time will come even more therapies, understanding, better mitigation, faster testing, etc.  We will make it through this!

Most importantly, God is on the throne and faithful.  Jesus will build His Church.  These may seem like points from your last sermon, but they are points we get to live into and discover more fully in this long-hauled season. 

This is also an opportunity to press into systemic change and lead forward in ways we may have been too timid before.  Press in and see God do amazing things.  This is the time to do the following with your church:

  • Move your church away from an unhealthy Sunday-centric focus.  We were good at this (even if it didn’t effectively make disciples) and the future will not be found here.
  • Innovate digitally and see the many opportunities present online, not just the obstacles.  Digital is here to stay (even if you don’t like it)!
  • Make disciples. For the last several decades the Church has wrestled with how to make disciples and, although we know a disciple-making crisis was upon us, we did not make substantive changes that were needed.  This is the time to reimagine disciple-making with the systemic paradigm-shifting change needed.
  • Embrace evangelism – How are we sharing our faith in a Covid world?  How are we equipping our people to be on mission at work, home, and play?
  • Get lean – Church budgets per attendee has steadily increased for years.  What if this season will force us to re-think budgets and ministry staffing structures in new and creative ways?

Although this season may be devastating for churches and church leaders who refuse to adapt and change, I am convinced that it also holds the possibility to be some of the most fruitful for those who lean into change with hope, faith, and love.

The Light Is Here; it has Always Been Here

The bad news: the light is not at the end of the tunnel! The good news: the light has always been there.  It is the light in us, the light of the world (Jesus) and Jesus is calling us to shine His light in the darkness of this moment with His truth and His grace.

“Pivot!”

Made popular by Ross’ couch moving fiasco on the TV show “Friends,” “pivot” entered the cultural vernacular as a way to describe a needed change of direction draped in frustrated angst. 

Said with the same cultural anxiety that embodied Ross’s outbursts, we too have experienced the constant “pivots” (I can hear every pastor and leader exclaim this with the same exhausting intensity).

The Danger of Drift in a Pivoting World

As we constantly pivot to adjust to the changes imposed by our constantly changing circumstances, it is important to remember our anchor.  Pivoting only works if you are anchored to something, otherwise, it is “drifting.”  In this Covid-19 season, what are your pivot points and how secure are you anchored to them?  Are you adapting or drifting as you pivot?

I want to suggest several anchor points:

  1. Jesus – Jesus is the same yesterday, today and forever and is securely on His throne.  He is not worried, and He will not fail.  Spend time today in worship-centred prayer simply acknowledging the greatness, goodness and graciousness of our God.  As we pivot the “where,” let’s stay anchored to “who.”
  2. Mission & Vision – Our mission is constant as the church – to make disciples.  Spend time reflecting on the mission and vision of your life and the church/organization you lead.  Be rooted in this constant and follow/pivot as God leads.  He will make a way.  As we pivot the “how,” let’s stay anchored to the “why”.”
  3. Values & Identity – Who we are in Jesus defines us and remains the same regardless of circumstances.  Additionally, the values we hold as individuals, families and church/organizations don’t have to change as we pivot. Our identity and values anchor us as we face the storms and challenges of life.  Spend time reviewing your identity in Christ, your calling and your core values.  As we pivot and adapt, let’s stay anchored to our identity and values.

Let us keep one foot firmly anchored to Jesus, our mission/vision and our values and identity.  By doing this, we can freely pivot the other foot, positioning ourselves to move wherever God leads in our constantly shifting world.

Learning the Lessons from Pivoting

As we learn to pivot in this season, there are some important lessons to embrace.  We have been in a season of accelerated change for the last decade or two.  Covid-19 moved accelerated change to warp speed.  If fast change is hard, hyper change is exhausting! Thus, if you are feeling the impact of this season, recognize that part of the reason is the speed at which we are processing change.  We are in the midst of the greatest cultural and technological change in history.  Don’t underestimate the impact of this on your life, leadership, team or organization.  Instead, use it to learn new skills and competencies. 

As a result, don’t view change as a series of individual crisis moments (acts of change); rather, see it as a new posture of constant fluidity and mobility (posture of change). 

These two views of change are fundamentally different.  The first is situational and static (it made sense when change was slower and incremental).  The challenge, however, is that it assumes change is semi-permanent.  Thus, if your decision-making, communication and organizational structures orientate towards this posture, it will grow weary in a culture moving at warp speed and constant change.

Rather, position yourself, your leadership, your team, your decision-making process, etc. around an adaptive and constantly pivoting posture.  This posture embraces empowerment, flexibility, constant innovation, trial and error, etc.  As we transition to the future, see it less as a static change model and more of a fluid change model.  This will enable you to adapt to our new reality where constant change is the norm.

Embrace the Art of Pivoting Not Just the Act of a Pivot

Whether, like Ross, you are frustratingly tired of calling pivots or, like Chandler, exhausted just hearing the word and just want to yell “Shut Up!” each time it is mentioned, may we know our anchor point and adopt an adaptive posture.  This posture will serve us as we move forward with Jesus on mission into our rapidly changing world.

In Search of a Digital Missiology

The digital pivot happened fast!

Although many churches struggled with engaging digitally over the last decade, the circumstances of COVID-19 forced a change.  What church leaders had been apathetic about, opposed to, or fearful of became a necessity.  As a result, the church enthusiastically transitioned to digital.

The church pivoted. Although churches pivoted out of necessity, some did so without critical reflection.  Even though we have become very aware of our missiological failures and the colonialism that dominated previous missionary movements, I fear we are in danger of repeating our past mistakes.

The missionary movements of the past often resulted from technological advancements that opened new mission frontiers.  In the rush and excitement of these new opportunities, the church often neglected the hard work of learning the language, understanding the culture, and contextualizing the gospel. 

We are in danger of making these mistakes with digital ministry!

In the rush to digital engagement, we didn’t consider the fact that digital culture is different from in-person ministry steeped in print culture.  Online ministry is cross-cultural.  With the same pragmatic excitement that sparked the missionary movements of old, we entered digital culture with an in-person ministry methodology.  We moved Bible studies to ZOOM and we live-streamed worship gatherings.  As we did, we soon discovered that the transition wasn’t as effective as we expected.  We discovered that in-person is different than digital. Instead of seeking to understand and translate ministry to digital culture, adapting our methodologies accordingly, we forced them onto a digital culture.  Consequently, they were ineffective and demoralizing.  They demonstrated our propensity to repeat our colonial past.

In the transition to digital, some of our churches had to lay off staff.  In a sad parallel to the colonial missionary movements of the past that ignored local expertise, most churches laid off their digital locals (younger staff fluent in digital culture) and kept the digital tourists (older staff unaware of digital culture).  Consequently, I implore all the senior leaders who will rebuild their staff and leadership teams after the pandemic to rebuild them with digital locals and not just with digital tourists.  Do not repeat our colonial past.

As the church digitally went beyond traditional borders (geographic and linguistic), it was blind to context and culture. In the same ethnocentric enthusiasm of our ancestors, many ignored the hard and difficult work of contextualization. The following are two of many examples. First, digital ministry’s strength and potential lie not only in its ability to spread wide but in its ability to go deep. Community is built and experienced differently online. Second, in digital culture, people want to be part of the content they consume. Ignoring this cultural distinctive will lead to poor engagement and a lack of effectiveness.

We need a better digital missiology!

The digital shift is not going away.  People will not work, learn, shop, play and worship in the same ways again.  Digital has shown its limitations, but it has also shown its capabilities.  The digital mission field has opened, and it is ripe for harvest. 

We are in danger of repeating our past mistakes.  I want to call us, in humility, to slow down and discover a better missiology.  I want to call us to learn about digital culture as we enter it on mission.  To do otherwise is not simply ineffective, it is counterproductive.  Digital is different and your digital ministry must be shaped accordingly.

To learn more about digital culture, Effective Online Ministry and Digital Mission:

Check out my upcoming online workshops with Ambrose University (back by popular demand) – Effective Online Ministry (October 21, November 4, November 18).  Register here.

Read my recent book: Digital Mission: A Practical Guide for Ministry OnlineAvailable now in eBook format at Amazon, Kobo, Google Play, and the Canadian Bible Society (print book available soon).

The Awkward Covid-19 Dance

We are currently in an awkward dance with the COVID-19 virus and it’s about to step on our feet.  Hard!

In the early stages of the virus, we were introduced to the concept of the Covid-19 hammer and dance.  This is the concept used by public health officials to describe the process of controlling a virus with public health measures.  In March we experienced the hammer (the lock-down) as a means to control the infection numbers, “flatten the curve,” and bring the spread of the virus under control.  By doing this, we were able to enter the dance (the season of gradual reopening that we are now in).  The dance is the increasing and decreasing measures of gathering sizes, precautions, restrictions, etc. to keep the numbers at a controllable level by balancing public health with society’s need for the economy, physical community, and education.

As the church, we made the adjustments to the hammer in March by moving exclusively online (with varied success – more on that and why in a future post).  We are now adapting to the dance as most churches are cautiously moving to some sort of public in-person gatherings.

As we enter the Fall, we will be faced with the second wave of the virus (historically, the second wave is the most dangerous and deadly).  As a result, there is a very strong possibility (even probability) that the hammer will be coming back and, as a result, the church will be moving back exclusively online.  I know this is not the news you want to hear, and you will be tempted to ignore it as alarmist.  Yet, I would encourage you to not yield to that temptation. Rather, I implore you to make a plan and prepare for the possibility.

In the coming days, I would urge pastors and church leaders to be prepared in two ways.  First, have a plan for all your ministries to go back fully online.  Whatever you think of online ministry, this is something you can be prepared for.  Just as you have a plan to progressively open up, have a plan to move back fully online.  Second, begin preparing your staff, leaders, elders, and church members for this possibility.  A tenant of change management is to telegraph your moves and if people know you have a plan, they will respond much better when you have to execute it (give a sense of calm and purpose as they do).  Preparing people for this is good leadership and will help your church/ministry lean into the challenge ahead rather than scramble in desperation or surrender in defeat.

As you continue to do the Covid-19 dance, are you ready for the possibility of the hammer?  Be prepared, have a plan, and when/if it comes, you will be able to pivot with intentionality, confidence, and effectiveness.

Effective Online Ministry

Effective Online Ministry: Understanding, Creating and Launching Ministry Online

Wondering how to effectively do ministry online?


Back by popular demand!

Join me online for these three exciting professional development opportunities (hosted by Ambrose University). Classes will run 9am-3pm with a break from 12-1pm each day.


Wednesday, October 21 – Understanding the Digital Culture: Foundational for designing effective online ministry
Wednesday, November 4 – Understanding the Nuts and Bolts (Bits and Bytes) of Online Ministry
Wednesday, November 18 – Designing an Online Ministry Strategy


The cost for the three workshops is $150. Come as an individual or bring your entire team.

These are also available for a 3 credit class from Ambrose University and Seminary (registration includes the videos of the teaching OnDemand).

For more info: click here

To register: click here