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Eight Things to Consider as You Prepare for Easter

Easter is coming (April 4th)!

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As the highpoint of the Christian calendar, it is the most attended Sunday service of the church year. As we approach the second Easter of the pandemic, I believe it is time to lean in hard this Easter. Don’t fall into the temptation to simply accommodate things online this Easter, but intentionally and creatively design things to thrive digitally this year.

The following are eight things to consider as we plan and prepare for Easter 2021:

Be Digital by Default
Depending on where you live, you may be able to have some people in the room for Easter services (in my area that is currently limited to 15%) but the majority of people will join you digitally. This is especially true of anyone who will come for the first time. As a result, don’t dismiss your digital presence and experience. Recognize the uniqueness of digital culture and plan accordingly. Be digital by default and use this Easter to connect with more people than ever before. Boost social media posts (targeting people in your community), encourage your people to share the services with their connections, be creative and embrace the four shifts of digital culture: Experience as Story, Experience as Participation, Relational Authority and Tribalism (I talk about these in my book Digital Mission and the Digital Mission Course).

Be Creative
As we move into the Easter season, this is a season to embrace creativity as you engage online. Reject the temptation to simply do what you would have done in-person and assume it will work online in the same way. It won’t! Find ways to tell the Easter story that are more creative and engaging (especially for digital culture). This doesn’t have to be overly complicated, but this season does provide the unique opportunity to do things you have never done before.

Be Memorable
This will be a unique season in the life of your church. Resist the temptation to just make it through. Have your team(s) ask, “how can we make this year’s Easter one of the most memorable for our people and community?” What are some memory creating moments in the season that will help foster engagement, expectancy and community? To that end, perhaps consider ways you can celebrate baptism, have a Church-wide online party with fun surprises, give creative Easter baskets to families in your church, find a way to creatively share the message of Easter that leads to response, etc. Whatever you do, use this season to increase engagement, make memories and foster community.

Be Missional
Because you will be more intentionally online this Easter, extend your reach. Lead a campaign for your people to share your services online by inviting their neighbours and friends, use Facebook Watch Parties, boost services with paid social media ads and engage with your community. Find ways to serve your community in this season. We discovered that people are itching to serve others and one of our most effective community engagement strategies is to help people serve others. Maybe it is creative Easter baskets for long-term care home residents, a fun and safe Easter-themed social activity for the community, etc. This is the season to reach far and wide into the community that God has strategically placed you in.

Be Social
People are desperate for community. Consider how you can help people get connected in your church and move from connection to community. Community is possible digitally (I argue in Digital Mission that it is just built in reverse). Find ways to connect with people and welcome them into your church community.

Be Hopeful
If there was ever a season to preach about the hope of the resurrection, this is the year. Don’t shy away from hope. People are desperate for it! Whatever your theme, the message of Easter is the message that we are hardwired to hear, and this season people are more attuned to hear this message than ever before. Don’t shy away from preaching the Good News of the resurrection!

Be Personal
This is the time to connect with people in personal ways. Everything online is personal (your newsfeed, the items curated for you on Amazon, your search engine results, etc.). Make your digital relationship with your congregants personal as well. This is easier in smaller church contexts but anything you can do to make Easter more customized for individuals and families will communicate your love and care for them. As people become increasingly expectant of a personal touch, the church can do this in unique and extremely meaningful ways. Take time with your team to discuss how you can make your Easter more customized for each of your community’s individuals and families (for example, if you are doing a gift bag, basket or box, customize with a handwritten note, with items curated for their unique family make up, and if you include pre-packaged food of some kind recognize those who are celiac, diabetics, etc.). This will communicate care and concern!

Be Gentle
This has been an extremely hard season. Be gentle with yourself! This has all been rather overwhelming and you are learning things that are beyond your regular areas of competency. Avoid comparing with others and simply and importantly love the people in your care. Be creative in your context. Don’t be tempted to look at the church down the block or online. Find ways to be digital, creative, memorable, missional, social, hopeful and personal in your context and avoid the comparison game. Whatever God is calling you to, do that!

As I have repeatedly said to pastors in this season, you are doing better than you think you are in terms of ministry effectiveness (it is just that all of your conditioned gauges of effectiveness are no longer working because they are all conditioned to in-person metrics and feedback). Additionally, pay attention and care for yourself with lots of understanding and grace (this has been the most difficult season to lead in our generation and don’t under-estimate the impact on you).

Be gentle with yourself!

Effective Online Ministry

Effective Online Ministry: Understanding, Creating and Launching Ministry Online

Wondering how to effectively do ministry online?


Back by popular demand!

Join me online for these three exciting professional development opportunities (hosted by Ambrose University). Classes will run 9am-3pm with a break from 12-1pm each day.


Wednesday, October 21 – Understanding the Digital Culture: Foundational for designing effective online ministry
Wednesday, November 4 – Understanding the Nuts and Bolts (Bits and Bytes) of Online Ministry
Wednesday, November 18 – Designing an Online Ministry Strategy


The cost for the three workshops is $150. Come as an individual or bring your entire team.

These are also available for a 3 credit class from Ambrose University and Seminary (registration includes the videos of the teaching OnDemand).

For more info: click here

To register: click here

Leading Well Through the Covid-19 “Dance”

As we begin to settle into our new Covid-19 normal, the leadership challenge has evolved. When we entered two months ago the leadership paradigm was an emergency one, defined by decisive action and fast pivots. As we transition into a longer-term Covid-19 reality and consider different stages of re-engaging public gatherings of different sizes, we need to readjust our leadership paradigm.

In pandemic response methodologies there are two phases: the “hammer” and the “dance.”  The “hammer” is the lockdown phase designed to stop the virus, restrict transmission and “flatten the curve.” It consists of stopping all public gatherings, ramping up testing and commencing mass contact tracing.  Once the “hammer” phase is proven effective, the “dance” phase begins. It consists of watching the numbers and continually adjusting public policy and restrictions until a vaccine or effective treatment is widely available.

As the church responds and adapts to the “dance,” there will be much debate and no shortage of opinions on how and when to release gathering restrictions and protocols.  There will be some who will say we need to get back to normal, while others will be extremely cautious.  The truth, of course, is somewhere in the middle and we need wisdom to navigate the middle well. 

Although I don’t want to get into how and when is the right time to transition back to public gatherings (this is different in each jurisdiction, size of church, context, etc.), there are some important leadership principles to keep in mind as you process these important decisions with your leadership team(s) and congregation.

Gather information, seek counsel and ask God for wisdom

During the emergency leadership of the “hammer,” you didn’t need any collaboration in your leadership.  It was necessarily fast as the goal was primarily public safety.  However, as we begin the “dance,” the leadership posture needs to shift towards collaboration including gathering information from trusted sources, seeking counsel from others (Proverbs 15:22) and humbly asking for God’s wisdom (James 1:5).

Embrace truth

In the information age, information is not at a shortage.  Discerning between opinion and fact is hard work.  It is easier to just listen to someone else’s opinion as opposed to reading government and health authority documents yourself and seeking skilled advice from health care professionals.  This is the season to seek and embrace truth, recognizing our own propensity to confirmation bias that accepts the information that “feels” right.

Create a plan

Unlike emergency situations where decisive action is key, this is a situation where careful planning is paramount.  As we enter the “dance,” there will be a continual tightening and loosing of restrictions over the next several months with varying degrees of public health protocols to follow.  As a result, have a clear plan for what your response to the different possibilities will look like.  Having a plan lessens the temptation for knee jerk decisions and increases communication, clarity and trust with your leaders, volunteers and congregants.

What is permissible is not always wise

It is important to note that as the government and health authorities begin to allow for businesses to open and groups to meet, what is permissible is not always wise.  In other words, because you are able doesn’t mean you should.  This phase is not a rush to the start but a carefully planned re-entry that makes sense and promotes public health and safety.  Public Health officials are giving reopening guidelines to reduce risk, but the risk still exists, and it is on us, as leaders, to do our own risk assessments within these guidelines.

The danger at the start was going too slow; the danger now is going too fast

Just as there are numerous stories of organizations and leaders that regret moving too slow at the start of the pandemic, there will be those who will also regret moving too fast on the re-entry. If the danger at the start of the pandemic was going too slow, the danger now Is going too fast.

Face it: leadership is hard

The life of Moses has many leadership lessons.  Many would point to his courage in confronting Pharaoh, but I think it lies later in his life.  I believe the greatest challenge for Moses was leading the Israelites in the desert.  The desert is a difficult place to lead.  It doesn’t take long for people to grumble and complain, eventually longing for Egypt again (Exodus 16).

In this Covid-19 season, this is our danger too.  It was relatively easy to lead people to flatten the curve (the “hammer”), but it isn’t long before people long to go back and, like the Israelites, grumble and complain that it is taking too long.  The leadership challenge now is to lead our people through the long “dance” ahead and safely through the desert.

Be of good courage

This all may seem overwhelming but be of good courage!  The leadership road is long and treacherous, but you are not alone.  You led well through the “hammer” stage of the pandemic, now it’s time to change your leadership paradigm and lead in the “dance” stage.  Join a caravan (or, to employ the later dance metaphor, a conga line) of other leaders and embrace the promise that God is with you and leading the way!

Preaching in the Blind

Preaching in the Blind

“…in the blind…” is a radio communication phrase made popular by the movie Gravity. 

Although made popular by actors George Clooney and Sandra Bullock, it is a bonified aviation and NASA radio communication practice.  Often used during emergency situations, it is a way for the transmitter to communicate while acknowledging that, although someone may hear the transmission, the transmitter is not expecting a response.

In many ways, this is what preaching has become in our coronavirus-initiated virtual church experience.  Preaching is now exclusively delivered via video to small screens everywhere and recorded or live streamed with few, if any, people in the physical room.  This shift has proven to be a very different preaching experience (for both the speaker and the hearer). 

I have chatted with several of my colleagues about this and wanted to share what I have learned from those conversations, my experience, and ask for any additional advice (please share these in the comments section).

Five Main Things I’ve Learned So Far About “Preaching in the Blind”

Make it Intimate

As I have scanned different churches and preacher’s approaches to an exclusively online ministry preaching model, I’ve discerned two main approaches.  

First is the approach that looks exactly like it did before COVID-19 and public gathering restrictions.  By watching the service and the preaching, you would assume that the room was full, and the preacher was communicating to a large gathering.  For the most part, those who employ this approach are being strategic in that they want the experience to be the same for their church when public gatherings are allowed again.  The risk is, it can come across as odd and, potentially, inauthentic as people know that the room is empty (especially as this social distance season extends).

The other approach is changing the frame, format and style of the preaching moment to fit an exclusively small venue (living room, etc.) video approach and embrace the personal/intimate feel of someone in a living room speaking to people in their living rooms.  This is the approach we have taken at Westlife Church.  I’m not saying it is the right way, the only way, or the best way.  But it has worked for us and we are learning as we go.  The risk is, when we eventually shift to a new post-coronavirus normal, we may also have to shift out of this model, and it will be another adjustment for our people who will have become accustomed to a different approach.

This more intimate approach is not new and is reminiscent of the approach taken by Sherri Chessen in the 1980’s with her classic Canadian Romper Room children’s television program.   During each show, she would look through her handheld magic mirror and mention all the kids by name that she “saw” through it.

Sherri understood the need to create an intimate feel with her audience who were watching from their living rooms.  Thus, as you preach, imagine you are speaking in a coffee shop or living room to someone one-on-one.  Be personal and conversational.  Be real and appropriately transparent.  Be gentle and kind.

Give Lots of Virtual Eye Contact

As you preach in an exclusively online format, preach to the camera(s) just like having coffee with a friend, look into their eyes when you are talking but don’t stare into their souls!  Preach to the camera and speak like it is a friend but be natural as you do.  If it is helpful, place a facial cue at camera height and imagine a conversation over coffee.  Additionally, as much possible, don’t look at your notes as you preach.  You would assume that video would give increased ability to use notes, but virtual eye contact is so important that looking down too often can come across as too scripted and impersonal.  If you need notes, try a teleprompter as some of my friends have done with great success (there are some great apps that allow for this now). 

Keep it Short

From my conversations with other preachers, we have all expressed the phenomena: we are preaching shorter.  There are lots of reasons for this, but I do think that a screen attention span is shorter – we are accustomed to a short screen attention span and so exclusive online preaching demands this adjustment accordingly. Some may say that all preaching should be shorter (perhaps they are correct) but exclusive video preaching is definitely different and adjusting our methodology is important.

Use Humour Differently

Instant feedback makes humour more effective and the act of communicating with humour more enjoyable (in my opinion).  Unless you use a laugh track (BTW: some of the more seasoned video preachers out there do that), your humour will change.  I know it has for me.  I probably use it less often and differently than I used to.  That doesn’t mean it is less effective, it is just different.  There is a reason why talk shows, stand-up comedians and late-night talk show hosts have live studio audiences and why preaching without an audience makes humour different and, frankly, more difficult.

Change Locations – Be Creative

One of the benefits of video (especially if you prerecord) is to alter your venue and make it specific or fitting to your message.  This week, we are planning to record outdoors by the Bow River as I preach on Psalm 1.  Not being bound to a specific physical space (stage), allows for some creativity in location and atmosphere, and now is the time to use it.

Additionally, be creative.  Our video producer on Easter Sunday effectively wove in some B-roll (in this case, stock video footage) and even a musical score during a story I was telling.  It was super effective, and, if it is done well, can add to the preaching.  There is obviously risk involved here and we need to be sure we don’t “jump the shark” in our creative endeavours.  However, may we also not miss an opportunity to try new things in a season that uniquely allows for it and offers inherent permission to try.

Preaching in the Blind

As we go through the prolonged season of preaching in the blind, may we adapt accordingly and learn from our adaption as we move back into whatever new normal will emerge in a post-coronavirus world.  Preaching in the blind is a different experience that demands a different approach and a different preaching methodology.  Embrace it, try new things, and let God be glorified as you do.

Shifting Gears: From Crisis Response to Strategic Planning

COVID 19 – Phase Two Continued

Part Four: Shifting Gears from Crisis Response to Strategic Planning

Today is fifty-some days of social distancing.  It is hard to believe that we have been in this stage for so long already.  If you are beginning to feel weary, confused, overwhelmed and exhausted as a leader, this totally makes sense.  Your feelings are normal and predictable. 

Fifty-some days ago, you went into “crisis mode.”  As you entered crisis mode, there was a flurry of information to process and a rush of decisions to be made.  As my colleague Ryan and I recently discussed, it was the right gear to shift into, but it is also a gear you can’t be in for too long.

As a result, the weariness, lostness, confusion, and even discouragement you may be feeling are not unusual or a sign that there is something abnormal with you.  In fact, these feelings are to be expected.  They are simply an indicator that you were in the right mode/gear for the road you were on.  The challenge is, this road isn’t at its end and there are still many miles ahead.  As a result, we need to find a new gear for the long haul (no one knows how long this road will be, but it is months not weeks until we will be able to gather in larger numbers again).

I don’t know what that specifically looks like for you (your role, your church, your ministry, etc.), but I do know that preparing for a short road trip looks different than a long one.  You plan different, you prepare different, you have a different mentality and expectations going in.  It is time (if you haven’t started already) to repack and prepare for the long road ahead.

It is time to shift gears!

In the coming weeks (if you have not already done so), I would challenge you to begin shifting from crisis mode to strategic planning mode.  Take time with your team and begin creating or readjusting for a long-term exclusively online strategy of ministry, pastoral care, community engagement, staffing, budget, etc. to make it through the long journey ahead. 

I don’t say any of this to add stress or anxiety in you.  Instead, I write with words of hope, that a different and more sustainable gear is possible.  And with an encouragement that it is time to press the clutch (slow down, think, pray and rest) and shift gears into the one that strategically plans for the long road ahead, trusting that God will lead you forward.

As I said early on in this crisis, this will most likely be the most difficult season of your leadership life and career but is also holds the possibility to be the most meaningful and fruitful.  Consequently, it is time to lead with unprecedented dependence on the Holy Spirit, humility and courage. 

Shift gears and lead on!